Earlier, I showed Take 1 for a personal logo, which was supposed to be modeled after a Chinese chop (although it looked more like a baby block). After some consideration, I decided that I needed something cleaner. I needed a slogan, too, especially as that was part of the assignment for my Computers and the Arts class (FA2000). As my "chop" looked a little sloppy, I decided to go with just typography. After all, lots of companies has excellent, type-only logos:

See? Works just fine. Also, I thought the forest green that I used on the last try would work well so I decided to go with a bright, flat orange with gray accents. I also needed a nifty slogan. As I decided to do something with data science (which is, after all, one of the reasons I'm here at the U of u) and as I'm trying to be arty and accessible, I tried "The Art of Data Science." Has a nice ring, doesn't it? Also, that phrase has not been copyrighted or used very much, so it can be distinctive.

Soooo, after much hand kerning, here are four variations on the same theme, from simple to complex. (The "BP.c" is short for BartonPoulson.com, by the way. Also, the light gray boxes around all of these is something that WordPress puts on there so you know it's an image file and you can click on it. Those are not part of the logo but the darker gray boxes are.)

Oooh, nice! Personally, I like the third one best because of the way it highlights elements in the slogan. On the other hand, the BP.c could use some explanation, so the fourth is a good one.

I'm pretty happy with these. Next, I get to design an actual web site that uses my fancy new logo. Exciting!